Raise your hand if you have a family member who uses VR every day. (article on AWN)
Daniel Eckler’s article, “The Future of Apple & AR,” reiterates that personal computing is on the verge of a paradigm shift toward augmented reality, and notes that Apple’s recent hires, acquisitions and patents point towards this AR future, as does the tech embedded in their current product line (particularly the much-maligned AirPods, which can be properly appreciated as voice-activated computers that nestle in your ears).
Regarding Apple’s prospective AR endeavors, Eckler observes, “If AR glasses are going to be a success, they’ll need to tether with a powerful computer (the iPhone), and they’ll need to do so seamlessly while introducing new ways to interface with computers (Airpods + Siri).”
While I share Eckler’s opinion of Apple’s intentions, I believe Apple’s odds of success are predicated as much on the practical as on the technical. In order to achieve mass market AR adoption, Apple must attractively address the following points: (full post on AWN)
Your guide to the arc of the current virtual reality ecosystem in six easy panels, on AWN.
Thanks to Chris Colman and the folks at PIG China for the opportunity to further expound on China’s virtual reality industry. This interview was given last December, following my presentation on “The Art of Indirection” at the 7th International Conference & Exhibition on Visual Entertainment in Beijing.
Thanks to Toony Wu and the talented team at Jelly Monster in Beijing for hosting an iAVRrc salon yesterday afternoon, featuring my presentation on “The Art of Indirection”, and a few words from Nokia’s Jill Smolin on the creative potential of the OZO virtual reality camera.
Rick Garson is a unique figure in entertainment. A colorful, controversial executive and entrepreneur, Rick’s range of experience includes promoting Michael Jackson’s “Bad” tour as well as creating and producing the Billboard Music Awards. He career has also been defined by innovation such as his development and promotion of the Rolling Stones’ “Steel Wheels” pay-per-view music special, the first of its kind.
Rick first hit China’s radar in 2008, when he produced the Beijing Olympics’ “Divas in Beijing” concert TV series. Since then, he’s had his hands dirtied and his nose bloodied in the rough-and-tumble world of Chinese events and entertainment. Rather than turn tail and go home, Rick doubled-down and moved to China in 2013.
He’s now breaking new ground in mixed reality with his latest venture, VX Entertainment. VX Entertainment provides world-class content for the immersive media era, and features what may be the first high-end mixed reality showroom (at least the first of its kind in China) combining projection technology, virtual reality and holography.
I had the opportunity to catch up with Rick in his Beijing studio, experience VX Entertainment’s mixed reality showroom for myself (one word review: awesome) and ask some questions about where he is and where he’s…(full post on AWN)
Thanks to Morgan Walker and the folks at Gadget Helpline for inviting me to expound upon on virtual reality’s present and future, with an eye on China.