BEIJING – Jaunt China, an industry leader in cinematic virtual reality, and the Beijing Film Academy, China’s first and foremost film school, jointly announced the formation of the Beijing Film Academy Digital Media School’s Jaunt China Cinematic VR Lab, the first VR lab and incubator of its kind in China. As part of the academic and industry partnership, Jaunt China will make available its award-winning Jaunt ONE cinematic virtual reality cameras and provide access to its suite of cloud-based workflow tools for VR production and playback. Beijing Film Academy Digital Media School faculty, students and visiting experts will partner with Jaunt China on future research, curriculum development, production projects and internships. (full article on AWN)
360 view: http://vr8.tv/88/3F1840
Earlier this month, immersive content development took an experimental step forward with China’s first improvisational VR “table read” on the interactive cinematic VR short film, FOUR DISHES AND A SOUP. (full article on AWN)
360 view: http://vr8.tv/88/3F187D
Raise your hand if you have a family member who uses VR every day. (article on AWN)
Daniel Eckler’s article, “The Future of Apple & AR,” reiterates that personal computing is on the verge of a paradigm shift toward augmented reality, and notes that Apple’s recent hires, acquisitions and patents point towards this AR future, as does the tech embedded in their current product line (particularly the much-maligned AirPods, which can be properly appreciated as voice-activated computers that nestle in your ears).
Regarding Apple’s prospective AR endeavors, Eckler observes, “If AR glasses are going to be a success, they’ll need to tether with a powerful computer (the iPhone), and they’ll need to do so seamlessly while introducing new ways to interface with computers (Airpods + Siri).”
While I share Eckler’s opinion of Apple’s intentions, I believe Apple’s odds of success are predicated as much on the practical as on the technical. In order to achieve mass market AR adoption, Apple must attractively address the following points: (full post on AWN)
Your guide to the arc of the current virtual reality ecosystem in six easy panels, on AWN.
Thanks to Chris Colman and the folks at PIG China for the opportunity to further expound on China’s virtual reality industry. This interview was given last December, following my presentation on “The Art of Indirection” at the 7th International Conference & Exhibition on Visual Entertainment in Beijing.
Thanks to Toony Wu and the talented team at Jelly Monster in Beijing for hosting an iAVRrc salon yesterday afternoon, featuring my presentation on “The Art of Indirection”, and a few words from Nokia’s Jill Smolin on the creative potential of the OZO virtual reality camera.