Dystopia, brought to you by…

*** SPOILER ALERT: This article contains plot information related to the book READY PLAYER ONE If you have not read the book and do not wish your experience spoiled, please return to this link when you’re ready (Player One). ***

My friend Alvin Wang Graylin, China Regional President of HTC Vive, recently authored a thoughtful op-ed piece entitled, “Real world lessons for the VR-First future: An industry insider’s analysis of READY PLAYER ONE”, the English version of which is published on technode.

As Alvin observes, Ernest Cline’s best-selling book, READY PLAYER ONE, is an insightful fictional take on our virtual reality future, and recommended reading for pretty much everyone, irrespective of your current interest (or lack thereof) in VR. READY PLAYER ONE imaginatively portrays the transformative possibilities of virtual reality across every aspect of our lives. The book also vividly illustrates the dystopian consequences that may arise from the neglect of actual reality in the embrace of virtual reality. At its core, READY PLAYER ONE is a cautionary tale of the consequences of immersive escapism in the face of increasing ecological crisis, economic disparity and socio-political disintegration.

I’ve given Alvin plenty of well-intentioned ribbing regarding HTC’s ongoing use of READY PLAYER ONE’s sandblasted mobile home stacks as a backdrop for their presentations on the “VR-first future.” Mobile home stacks are, to put it mildly, a bad ad: suitable for the poster image of VR contrarian / convert(?) Steven Spielberg’s forthcoming READY PLAYER ONE film adaptation, but questionable as consumer enticement for a VR hardware manufacturer. Imagine a surfboard company advertising with a JAWS poster. 😉

If, as maintained in the technode op-ed piece, “READY PLAYER ONE will do for VR what AVATAR did for 3D in general awareness,” the question naturally follows: “Does this awareness make the general public more or less favorably inclined towards VR?” In other words, is this “VR-first future” a future you want to live in? The hero of READY PLAYER ONE provides a succinct answer: “For me, growing up as a human being on the planet Earth in the twenty-first century was a real kick in the teeth.” His explanation doesn’t get any more complimentary from there.

The global energy crisis, wars, social calamities and ecological disasters which characterize daily life in READY PLAYER ONE aren’t caused by VR technology, but they are facilitated and exacerbated by it. Not only does technological saturation deplete the world’s resources, but VR escapism provides an easy alternative to real-world problem-solving: a new “opiate of the masses.”

I came away from READY PLAYER ONE with three thoughts… (full post on AWN)

Dystopia, brought to you by…

Cooking up a Chinese VR short

360 view: http://vr8.tv/88/3F1840

Earlier this month, immersive content development took an experimental step forward with China’s first improvisational VR “table read” on the interactive cinematic VR short film, FOUR DISHES AND A SOUP. (full article on AWN)

360 view: http://vr8.tv/88/3F187D

Cooking up a Chinese VR short

It’s the CONTENT, stupid – Part Two


Part One of “It’s the CONTENT, stupid” addressed the VR ecosystem’s current hardware-centric focus with the observation that nobody wants to “use VR”. People want to be entertained, to shop, to assemble their furniture, to find a good place for dinner, to talk to their family, to create things. The technology is a means to an end.

Despite a slew of VR activity across the board, there is still far more attention being paid to the bottles (hardware) than to the wine (content). Nevertheless, despite the general understanding that the wine is more precious than the bottles, no vintner is going to produce a wine that cannot be properly stored and transported. Similarly, VR content creators are dependent upon VR hardware for distribution and monetization, while VR hardware companies require an engaging stream of content for market actualization. The VR hardware/software/content equation is a true chicken/rooster/egg conundrum, with players in each sector creeping forward while calculating where to step and whose hand to hold.

There has indeed been a spike in content production, ranging from the efforts of major-player initiatives such as Google’s Spotlight Stories and Facebook’s Oculus Story Studio, through VC-funded startups such as Baobab Studios and Penrose Studios, to scrappy independent artists and eager students. No matter the size or strength of the team, all VR content creators eventually grapple with the same opportunities/challenges intrinsic to immersive media… (full post on AWN)

It’s the CONTENT, stupid – Part Two