Raise your hand if you have a family member who uses VR every day. (article on AWN)
My 2017 VR Wish List is up on Animation World Network. Check it out!
The Beijing Film Academy has joined the Industry of Virtual Reality Alliance (IVRA), with International Animation & Virtual Reality Research Center Executive Director Kevin Geiger serving as the school’s IVRA council representative.
The IVRA was established by HTC and other leading enterprises and research institutes in the VR area, under the guidance of China’s Electronic Information Division of the Ministry of Industry and Information Technology. The IVRA aims to enhance the development of the VR ecosystem by promoting technological innovation, formulating industrial standards and bridging hardware, software, content, platforms and industrial applications.
Mr. Geiger noted: “HTC and their partners, in cooperation with the Chinese government, has provided a great service to the VR ecosystem in the form of the IVRA. As China’s first and foremost film school, the Beijing Film Academy is proud to serve on the IVRA council and to contribute to the evolution of immersive media.”
The harsh realities of Donald Trump’s presidency, including global recession, riots and the enactment of U.S. martial law, have been a boon to the virtual reality industry, which exceeded projections by breaching $444 billion USD in annual revenue in 2017, driven by demand from Trump detractors and supporters alike. (full post on AWN)
Virtual reality is nothing new. It’s been around for decades, tent-poled by a few signature eras. The first of these was in the 1960’s, when Morton Heilig built a prototype of his “Experience Theatre” called the Sensorama, and Ivan Sutherland created the first VR and AR head-mounted-display (HMD) – a massive device that required ceiling suspension. The second era was during the mid-80’s to mid-90’s, when Jaron Lanier founded VPL Research, Mattel’s VR Power Glove was available for just $75 USD, and the concept of virtual reality was popularized in movies such as THE LAWNMOWER MAN. We are currently in the third era, a Facebook-fueled frenzy of global activity – leveraging on technological advances and accessibility – that just might achieve mass-market traction where previous attempts have failed.
Although awareness is growing, many people still either don’t know what VR is, or refer to everything as “VR.” In China, for instance, “VR” is used as a catchall term encompassing virtual reality, augmented reality and mixed reality. On the other end of the spectrum are the technorati, who debate the fine points of whether 360-degree videos should be called “VR” and whether POKEMON GO qualifies as “true” AR.
In light of this and for your consideration, here are brief explanations of VR (virtual reality), AR (augmented reality) and MR (mixed reality) that I’ve used when describing the technology to… (full post on AWN)
For the past couple decades, Western content professionals have generally displayed a patronizing attitude towards the Chinese entertainment industry and market, determined to “show the Chinese how it’s done.” I relocated to Beijing in 2008 with much the same mindset. However, the onset of the VR Era has resulted in a sea change, with foreign professionals astonished by the pace and penetration of China’s advances in virtual reality. China has truly become “The Wild Wild East” with respect to VR, the hottest battleground among global VR markets. Folks from the West who approach China with any pretensions soon find themselves… (full post on AWN)
Claire is astonished at the low-latency performance of the HTC Vive. 🙂
Wen looks like someone stole her bike. 😉