Cooking up a Chinese VR short

360 view: http://vr8.tv/88/3F1840

Earlier this month, immersive content development took an experimental step forward with China’s first improvisational VR “table read” on the interactive cinematic VR short film, FOUR DISHES AND A SOUP. (full article on AWN)

360 view: http://vr8.tv/88/3F187D

Cooking up a Chinese VR short

Co-pros are no-go

This week, instead of virtual reality, some cold hard reality: there’s no pot of gold waiting for you at the end of the Chinese co-production rainbow.

Zhang Yimou’s The Great Wall, starring Matt Damon and co-produced by Universal, Legendary, LeVision and China Film Group, succeeded in eliciting a universal “Meh” from audiences around the world, earning roughly $172 million USD in China (a figure which once would have been astonishing but now is unimpressive) and around $35 million USD in North America. With combined production and marketing expenses in the neighborhood of $250 million USD, and global revenues expected to peter out at $320 million USD (prior to exhibitors taking their share), it’s safe to say that investors in “the biggest-ever U.S.-China co-production” are less than thrilled.

On the bright side, we’ll hopefully be spared a glut of formulaic Great White Hope films set against the backdrop of other historical Middle Kingdom marvels, pimped by puffy Chinese real estate companies with their eager Hollywood studio mascots in tow. Folks actually have to think now, and that’s a good thing. So, let’s elevate that thinking with some straight talk.

First, the unfortunate fact is that…(full post on AWN)

Co-pros are no-go

iAVRrc PROJECTS rollout

Thanks to Toni Cruthirds of The New York Times for these snapshots from the rollout of the inaugural iAVRrc PROJECTS slate at the 2016 T-EDGE VR Summit late last month.

Kevin Geiger iAVRrc PROJECTS 1

Kevin Geiger iAVRrc PROJECTS 2

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Kevin Geiger iAVRrc PROJECTS 6

Kevin Geiger iAVRrc PROJECTS 7

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Kevin Geiger iAVRrc PROJECTS 9

VR view:  http://vr8.tv:88/3F0460

iAVRrc PROJECTS rollout

iAVRrc PROJECTS

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As announced at the T-EDGE VR Summit in Shenzhen on May 20th, the Beijing Film Academy’s International Animation & Virtual Reality Research Center (iAVRrc) has launched iAVRrc PROJECTS, a program that facilitates the development & production of compelling content in augmented reality (AR), virtual reality (VR) and mixed reality (MR). The first four iAVRrc PROJECTS represent a variety of approaches to immersive media, with Chinese culture as a common thread, and edutainment as a common goal.

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STORY FOREST is an interactive virtual reality story experience in which viewers enter a space populated by a hand-painted VR bamboo forest. A master painter stands amid the trees and tells a story, illustrating as (s)he goes. Under the master’s guidance, the viewers contribute story suggestions, which are incorporated into the tale.

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HUTONG HUNT is an augmented reality treasure hunt set in the hutongs of Beijing. Players compete against the clock and each other to find a hidden treasure. Animated AR stone lions, door gods and dragons offer clues, but also provide distractions. The hunt converts to VR for the finale, when players “dig” for the treasure and face off against fearsome guardians.

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FOUR DISHES AND A SOUP is a scripted cinematic virtual reality short film set during a traditional Chinese New Year meal in mainland China. Two stories are told: one of a young man’s return home, and another of a young woman’s return home. The audience experiences each scenario as the young person, from the point of view of the VR camera.

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WAY OF THE WARRIOR is a mixed reality holopresence experience in which actual reconstruction of a terracotta warrior in Xian is streamed via live holography to museums around the world. The ongoing live reconstruction is supplemented by a photo-realistic computer-animated terracotta warrior, who describes his life in ancient China.

Interested parties may contact:

Kevin Geiger
Executive Director
International Animation & Virtual Reality Research Center
Beijing Film Academy
holler@kevingeiger.com

iAVRrc PROJECTS