Co-pros are no-go

This week, instead of virtual reality, some cold hard reality: there’s no pot of gold waiting for you at the end of the Chinese co-production rainbow.

Zhang Yimou’s The Great Wall, starring Matt Damon and co-produced by Universal, Legendary, LeVision and China Film Group, succeeded in eliciting a universal “Meh” from audiences around the world, earning roughly $172 million USD in China (a figure which once would have been astonishing but now is unimpressive) and around $35 million USD in North America. With combined production and marketing expenses in the neighborhood of $250 million USD, and global revenues expected to peter out at $320 million USD (prior to exhibitors taking their share), it’s safe to say that investors in “the biggest-ever U.S.-China co-production” are less than thrilled.

On the bright side, we’ll hopefully be spared a glut of formulaic Great White Hope films set against the backdrop of other historical Middle Kingdom marvels, pimped by puffy Chinese real estate companies with their eager Hollywood studio mascots in tow. Folks actually have to think now, and that’s a good thing. So, let’s elevate that thinking with some straight talk.

First, the unfortunate fact is that…(full post on AWN)

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Co-pros are no-go

Warner Brothers to make Chinese movies

WB in China

As reported in China Daily, Warner Brothers is in talks with China Media Capital to produce & distribute Chinese movies for the China market, motivated by the mainland’s booming box office and the increasing demand from local Chinese audiences for high-quality homegrown films.

Homegrown hits such as MONSTER HUNT, which has grossed nearly $400 million USD in mainland China since its July release, are challenging the performance of Hollywood imports and are increasingly satisfying to Chinese audiences. Stan Rosen, a Chinese film expert at the University of Southern California US-China Institute, notes:

The China market is on track to surpass last year’s market by August this year and it’s going to be the biggest market in the world by about 2018-2019, so it makes sense to make Chinese films for the China market. You can’t lose.

Of course, you can lose. But the more important point is that it is now possible to win – and win BIG. Warner Brothers’ interest in Chinese films, financially motivated though it may be, is forward-thinking in a market which currently restricts foreign imports to 34 films a year while local filmmakers & audiences increasingly assert their cultural tastes. Studios that rely on an import strategy of foreign content may soon find themselves on the wrong end of the curve, even if China’s film quota restrictions are further relaxed or removed.

With Warner Brothers already in a joint venture with China Film Group, and their discussions with China Media Capital underway, they seem to have a handle on the ACCESS piece of the China puzzle. It remains to be seen whether WB’s pending Chinese film slate will achieve AFFINITY with Chinese audiences. Compelling characters, engaging stories and local resonance will be essential for success.

Exciting times!

 

Warner Brothers to make Chinese movies