Beijing Film Academy joins Industry of Virtual Reality Alliance council


The Beijing Film Academy has joined the Industry of Virtual Reality Alliance (IVRA), with International Animation & Virtual Reality Research Center Executive Director Kevin Geiger serving as the school’s IVRA council representative.

The IVRA was established by HTC and other leading enterprises and research institutes in the VR area, under the guidance of China’s Electronic Information Division of the Ministry of Industry and Information Technology. The IVRA aims to enhance the development of the VR ecosystem by promoting technological innovation, formulating industrial standards and bridging hardware, software, content, platforms and industrial applications.

Mr. Geiger noted: “HTC and their partners, in cooperation with the Chinese government, has provided a great service to the VR ecosystem in the form of the IVRA. As China’s first and foremost film school, the Beijing Film Academy is proud to serve on the IVRA council and to contribute to the evolution of immersive media.”


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