Immersed in China: An Interview with Toony Wu


As an antidote to the rash of news regarding the exploits of major Chinese entertainment companies and real estate barons, I thought I’d offer insight into China’s creative grassroots with an interview of entrepreneurial animation director Toony Wu, a graduate of the Beijing Film Academy who began working in animation in 1999, and is now immersed in augmented reality and virtual reality. In 2007, Toony co-founded what would become known as Dreamspace Media, specializing in 3D and 4D animated shorts and special-venue projects. Dreamspace won various awards for their work, and Toony went on to direct the Chinese animated series DRAGON SUPER CREW (小龙大功夫) for The Walt Disney Company in 2013. In 2016, Toony co-founded Jelly Monster, a Beijing-based animation studio specializing in AR publishing and VR content. I was fortunate to get enough time from this busy creator for ten questions related to his career in animation and his aspirations in immersive… (full post on AWN)


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