China’s VR Gold Rush


For the past couple decades, Western content professionals have generally displayed a patronizing attitude towards the Chinese entertainment industry and market, determined to “show the Chinese how it’s done.” I relocated to Beijing in 2008 with much the same mindset. However, the onset of the VR Era has resulted in a sea change, with foreign professionals astonished by the pace and penetration of China’s advances in virtual reality. China has truly become “The Wild Wild East” with respect to VR, the hottest battleground among global VR markets. Folks from the West who approach China with any pretensions soon find themselves… (full post on AWN)


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