DisneyLife D.O.A. in China

Mulan shocked

To the surprise of almost no one, DisneyLife, the online content venture between Disney and Alibaba, has been shut down by Chinese regulators less than five months after being launched, with Alibaba citing “maintenance issues” and promising refunds.

As I’ve maintained for years (and as underscored with this move against Disney’s foreign fare), original local content is the only viable long game in mainland China.



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