DisneyLife D.O.A. in China

Mulan shocked

To the surprise of almost no one, DisneyLife, the online content venture between Disney and Alibaba, has been shut down by Chinese regulators less than five months after being launched, with Alibaba citing “maintenance issues” and promising refunds.

As I’ve maintained for years (and as underscored with this move against Disney’s foreign fare), original local content is the only viable long game in mainland China.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s