Consider yourself warned

ed catmull

Pixar co-founder Ed Catmull, who famously derided stereoscopic films as a fad, and declared Pixar’s steadfast stance against sequels, has now declared virtual reality unsuitable for storytelling.

Catmull’s thesis is that people have been trying to tell stories in VR for over 40 years, and would have succeeded by now if this were possible.  His dismissal of recent advances in VR technology ignores the precedent of increased accessibility & sophistication of a given medium attracting transformative creative talent (such as the artists & writers drawn to Pixar decades ago, and the Pixar veterans now signing on with Oculus and other VR players).

Ironies abound, but one thing is certain:  stay tuned for Pixar’s eventual embrace of virtual reality as a storytelling medium.


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