In a watershed weekend for Chinese film, Raman Hui’s live-action / animation epic MONSTER HUNT grossed $72 million USD, placing it atop not only the Chinese box office charts but the international box office charts as well. MONSTER HUNT led a strong slate of domestic Chinese films including JIANBING MAN and THE MONKEY KING: HERO IS BACK, respectively nabbing the 1st, 3rd and 5th place positions internationally. MONSTER HUNT rewrote opening day and opening weekend records for Chinese film, redefining revenue parameters at every turn (MONSTER HUNT earned more in mainland China this past weekend than Illumination’s MINIONS did in 50 international territories combined). And all of this on the heels of huge box office performances from Chinese hits TINY TIMES 4.0 and FOREVER YOUNG. The dragon is roaring.
Years ago, while lecturing on China’s growing media industry, I presented an adaptation of Maslow’s Hierarchy of Needs (often referred to as Maslow’s Pyramid), representing the aspirations of Chinese content creators & media producers. At the time, China’s media industry was progressing to a level of self-esteem. With this past weekend as a marker, it’s safe to say that China has now attained a level of self-achievement.